Card 1
No model unit yet
Launch leasing visuals from approved floor plans while construction is still in progress.
Lease-up acceleration
Model unit alternative 3D renders for lease-up
Start demand generation before physical staging is ready. Drafto helps leasing teams publish unit visuals from floor plans and keep campaign timing independent from model unit availability.
Card 2
A/B style directions
Generate alternate finish looks from the same plan to test listing CTR and ad response.
Card 3
Portfolio consistency
Keep every listing channel aligned with one canonical visual language per unit type.
FAQ
Is this a replacement for model units?
It is a timing advantage. Many teams publish plan-based visuals earlier, then supplement with model photography when available.
Can we test two interior styles on the same plan?
Yes. Drafto can regenerate style variations from the same floor plan input for campaign testing.
Who usually owns this workflow?
Leasing marketing leads often own exports, while design or preconstruction teams approve the baseline visual direction.